Gender Bias in American Sports

Sports in America create avenue for women athletics and sports personalities to earn a living besides exhibiting their confidence in mastery of achievement as men. However, women are stereotyped as weaker and inferior to masculine competitors; a concept that has created gender bias and has resulted in women being marginalized in sports. Women face direct gender discrimination and sexual harassment when participating in American sports. Discrimination is hindering women from engaging in sports. The actions prevented women from reaping about 49.96 billion United States dollars associated with U.S. sports. Sports activities promote equality through participation and any form of gender bias represents a retrogressive scheme by dominant gender to benefit solely from the sports financial investment.

Besides, gender engineered prejudice to hinder women from participating in sports; female athletics participants have reported various forms of derogatory language, sexism and sexual harassment scenarios that receive scanty media coverage. Women participation is sports has dramatically increased as sports women such as Serena William, Missy Franklin, Mia Hamm and Venus Williams have gradually opened a new platform asserting for women active participation as equal competitors in sports. The sports space women have negotiated have attracted much media coverage and these women are helping to bridge the gender bias.

Disparity and gender biased inequality is evident from the manner in which sports capital is generally shared between male and female sports personalities. Although sports is the sixth largest industry, about 5% of $49.96 billion sports wealth is invested into women besides the unimpressive low percentage of general media coverage. The media portrays sports women as sensitive and femininity is stereotyped as a vulnerable gender while men are portrayed as aggressive and champion entertainers. According to Conley (2008), men receive 90 percent of sport capital and coverage while women and children receive the lesser percentage. The American social norms that approve sports like American football and American basketball appreciate the aggressive display of masculine players and adore their skills to women soft play that is never highlighted in the media. Although women athletes still face stereotypes, their active participation in active sports is now acceptable. The passage of the 1972’s Title IX has enhanced women and girl participation in school sports.

In conclusion, although gender stereotypes towards women is ports has hindered women from excelling in spots, successful women participating is ports have opened a platform promoting women to participate in sports as a way of enhance gender equality and female empowerment is sports.  The world of sports is full of gender stereotypes that derail profitable gender reforms in American sports. Sports create an ample space, through which women have a platform to negotiate differences between masculinity and femininity in a positive way to demonstrate women prowess and overturn gender bias.